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According to studies, snow reliability is the number one criterion when it comes to choosing a winter sports destination. They also show that just 20% of visitors will accept extras or hotel services by way of compensation for insufficient snow. Especially when planning a skiing holiday well in advance, winter sports enthusiasts will choose the skiing destination that can offer guaranteed snow for the dates in question using snow-making equipment. Guaranteed snow is also a deciding factor for potential investors. Besides providing direct added value for ski resorts (cable cars, ski schools), technical snow also forms the basis for indirect value creation in entire regions (hotels and restaurants in the surrounding area, indoor swimming pools, shops, etc.).