Snow for James Bond and World Cup races
James Bond in Sölden – what were probably the “coolest” scenes from the new Bond flick were shot in Sölden (AUT) and they have been delighting film fans around the globe since its premiere at the end of October. The scenes include action-packed car races around Sölden’s streets and on the slopes of the glacier ski resort.
With its three 3,000 m skiable mountains, Sölden is also the perfect venue for other exciting “chases”: This year, the Skiing World Cup was held in Sölden for the 19th time. The World Cup slope is equipped with snow guns from TechnoAlpin and provided athletes with the best conditions for the race. Jakob Falkner, General Manager of Sölden Cable Cars, took the time to give us a brief interview.
Mr Falkner, congratulations on a successful World Cup opener. What marketing results does the World Cup have for Sölden?
The World Cup has been an integral part of Sölden since 1993 and represents one of the many tiles in our overall marketing mosaic.
The slope conditions have to be perfect for the World Cup. That means we need artificial as well as natural snow. Why did you choose snow-making equipment from TechnoAlpin?
Following in-depth comparisons, we’ve been relying on snow-making technology from TechnoAlpin since 2005. It’s important for us to work with a leading company that’s a good and reliable partner.
The first World Cup opener to be held in Sölden was in 1993. A lot has happened in the artificial snow-making industry since then. How have these developments affected the World Cup?
The ability to generate artificial snow is of course very helpful for us because of the varying weather conditions we find at the end of October and for the first race of the season.
Finally, a personal question: Did you have time to watch the races or did you only catch bits from the sidelines?
Traditionally, I see the first heat on both race days on TV, but come the second heat I’m always on site at the Rettenbach stadium and looking forward to a great race.
Picture 1: Rudi Wyhlidal, Bergbahnen Sölden
Picture 2: Rudi Wyhlidal, Ötztal Tourismus
Picture 3: Markus Bstieler, Bergbahnen Sölden
Picture 4: Isidor Nösig, Ötztal Tourismus
Picture 5:SPECTRE© 2015 Danjaq, LLC, Metro-Goldwyn-Mayer Studios Inc., Columbia Pictures Industries, Inc. SPECTRE, 007 image003.png and related James Bond Trademarks© 1962-2015 Danjaq, LLC and United Artists Corporation. SPECTRE, 007 image003.png and related James
Picture 6: SPECTRE© 2015 Danjaq, LLC, Metro-Goldwyn-Mayer Studios Inc., Columbia Pictures Industries, Inc. SPECTRE, 007 image003.png and related James Bond Trademarks© 1962-2015 Danjaq, LLC and United Artists Corporation. SPECTRE, 007 image003.png and related James